{"id":4650,"date":"2021-03-18T15:00:07","date_gmt":"2021-03-18T07:00:07","guid":{"rendered":"https:\/\/mytukar.com\/blog\/?p=4650"},"modified":"2022-05-06T17:35:25","modified_gmt":"2022-05-06T09:35:25","slug":"mitsubishi-motors-and-mytukar-collaborate-to-digitalize-customer-experience","status":"publish","type":"post","link":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/mitsubishi-motors-and-mytukar-collaborate-to-digitalize-customer-experience\/","title":{"rendered":"Mitsubishi Motors and myTukar Collaborate to Digitalize Customer Experience"},"content":{"rendered":"

MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, announced a strategic collaboration with myTukar to bring technological innovation to its customers via the launch of the Mitsubishi online showroom. MMM\u2019s first online showroom is a collaboration with myTukar, Malaysia\u2019s fastest growing pre-owned car trading platform dedicated to meet customers\u2019 demands by providing a digitally enhanced experience for customers to research or to purchase a Mitsubishi car online.<\/p>\n

The Mitsubishi Online Showroom may be found here<\/a>.<\/p>\n

Faced by the challenges of the COVID-19 pandemic, MMM rose to continuously innovate in order to improve customer\u2019s purchasing journey by leveraging on technology enhancement. The Mitsubishi online showroom has narrowed-down to these fundamental processes from a traditional to a digital car-purchasing journey:<\/p>\n

Traditional Purchase Journey\u00a0 \u00a0 \u00a0 \u00a0Mitsubishi Online Showroom<\/strong>
\nVehicle Viewing\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0360\u2019 Virtual Showroom
\nTest Drive at Showroom\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Test Drive 2U
\nBooking at Showroom\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Online Booking Assist
\nTrade-in At Used Car Dealer\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Online Trade In Assist<\/p>\n

transfer of ownership and the collection of the sold car to be done at any of the customers preferred location to the customer\u2019s convenience. \u201cIn the past year, we\u2019ve seen an unpredictable level of change, because of the new normal and the need to maintain social distancing.<\/p>\n

The launch of Mitsubishi online showroom is a strong example of MMM\u2019s commitment to delivering a more human-centric experience encompassing a holistic approach across three key organizational pillars: people, process and technology,\u201d said Tomoyuki Shinnishi, Chief Executive Officer of MMM. He added, \u201cWe have always believed in creating a walk-through experience and this online showroom is an extension from getting to know the product, test-drive at customers convenience, and communication with the dealer to finalize the purchase journey.<\/p>\n

We want to offer our customers a safe purchase of their Mitsubishi model without the need of leaving their homes. “The company has also introduced the MITSUBISHI CONNECT mobile application as a continuation of after-sales service through a digital platform. The mobile app offers a range of vehicle-related digital services, allowing Mitsubishi owners the convenience of scheduling a service appointment with their preferred MMM service centers, keep track of vehicle maintenance history and get reminders for their next car service in an easy and hassle-free manner.<\/p>\n","protected":false},"excerpt":{"rendered":"

MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, announced a strategic collaboration with myTukar to bring technological innovation to its customers via the launch of the Mitsubishi online showroom. MMM\u2019s first online showroom is a collaboration with myTukar, Malaysia\u2019s fastest growing pre-owned car trading platform dedicated to meet customers\u2019 demands …<\/p>\n","protected":false},"author":6,"featured_media":1279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[202],"_links":{"self":[{"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/posts\/4650"}],"collection":[{"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/comments?post=4650"}],"version-history":[{"count":1,"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/posts\/4650\/revisions"}],"predecessor-version":[{"id":4651,"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/posts\/4650\/revisions\/4651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/media\/1279"}],"wp:attachment":[{"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/media?parent=4650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/categories?post=4650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging-crazy-rabbit.getcarsstaging.com\/my\/blog\/wp-json\/wp\/v2\/tags?post=4650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}